The Muses started because I needed my home to work harder. While recovering from a back injury in Johannesburg, I used scent to structure my day - one candle for focus, another for switching off. It was practical, not profound. And it worked.
Life is busier than ever. We're juggling work, kids, ageing parents, households that operate as offices and social hubs simultaneously. Home has become mission control. But we still want it to feel good.
That's why I spent a year developing candles that earn their place; scents that change how a room feels, not just how it smells. The names - Kickback, Supercharge, Unplug, Space, Be, Tonic - reflect the pace of modern life, everything we're juggling, and all the versions of ourselves we're managing. But really, it's about making your home smell how you want it to. There's no prescription. Fragrance should be fun.
Four years in, we're stocked across the UK and featured in Sheerluxe, Popsugar, Hello!, The Independent, Tatler. But what matters more: women using our candles to create the atmosphere they want, regardless of what's happening around them. The kitchen's chaos, the calendar's impossible, but the room smells exactly right.
Because home fragrance is one of the easiest ways to make your space feel special - even when everything else feels out of control
Fiona Janneryd
Founder
We're particular about what goes into our candles because you're breathing it in. Natural wax blend - soy, coconut, rapeseed, and ethically harvested beeswax. All sustainable, all biodegradable, all chosen because they burn clean and hold scent properly.
The fragrance oils are botanical-based and free from phthalates, parabens, and sulphates. We work with perfumers who understand that home fragrance needs to be nuanced - strong enough to fill a room but sophisticated enough that you don't get tired of it after a week.
Every candle is hand-poured in the UK. Small batch production means quality control stays tight and we're not churning out thousands at a time. It takes longer, costs more, but it's the only way to maintain the standard we're comfortable putting our name on.
This isn't about being perfect. It's about being considered - making choices that respect both the person burning the candle and the resources that went into making it.
We design fragrance for people who care about what their home smells and feels like. Each scent is intentionally composed: complex enough to stay interesting, refined enough that you won't tire of it. Sharp citrus that doesn't veer synthetic. Earthy notes with actual depth. Florals that feel modern, not nostalgic.
The range exists because good scent is subjective and moods shift. What you reach for in January might not be what you want in June. Some days you want to ground the space, others you want to energise. We've covered the spectrum so you're not stuck with one aesthetic.
These aren't background candles. They're the kind that make people ask what you're burning.