This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


The power of fragrance

Although we are mostly unaware of it, our sense of smell is thought to affect 75% of our daily emotions, and it’s powerful enough to trigger long forgotten memories, inspire strong emotions, alter our mood and even influence decisions. Using fragrance is an effective way to set clear boundaries and to bring structure to your day at the subconscious level. These scented signals can help our brains switch to a different frame of mind throughout the day. And the key to helping our brains do this, is to establish rituals and associations with our chosen fragrances.

Fragrance layering throughout the day

Your at-home routine may change throughout the week - and with it your fragrance needs. But at its simplest level you can create clear boundaries between the your daytime routine and evening. So if your living room doubles as a work space and the main space where you relax after work, use one fragrance for your work day and another for after work. This will help you shift from one state of mind to another.

Fragrance layering by activity or mood

You can mix it up a bit more by adding more fragrances throughout the day to pair with your main at-home activities and the mood you want to create for them.

If you are working from home or have a long to-do list to get through, you can reach for fragrances that boost energy and concentration. When it's time to shift gears from doing what you 'have to do' to what you 'want to do' then reach for delicate scents that gently lift and inspire. Equally use mood-boosting fragrances to help you push through your mid-afternoon slump or to motivate you to get through your front room workout.

Fragrance layering to match your interior

Using fragrance to compliment your interior aesthetics is a fun way to add another dimension to your space. It can be as simple as pairing fragrances to the colour scheme or wallpaper - for example, if you have floral wallpaper, reach for fragrances that offer beautiful floral notes. Or match the function of the room with a fragrance; zesty, citrus fragrances go well in a home office; calming florals go well in the bathroom.